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Our Team

All Star Team

All Star Team

Our team members are not only extremely knowledgeable about the global gaming and entertainment industry, we are fans of gaming just like you! We are passionate about gaming systems, innovative toys and games, and pop culture merchandise, and we know firsthand how exciting it can be when a new gaming technology is brought to market.

Because we understand the importance of high-quality service to the end user, we achieve the greatest results by employing our vast industry understanding and personal experience to meet the demands of the gamer community.

We provide our clients access to the following through our top-notch service:

  • Optimal experience in building and managing international distribution channel relationships

  • A superior management team that is well-networked with our wide customer base, including both gaming fans and the expansive developer community

  • Perfect successful track record with Apple, Xbox, Nintendo, and other international brands in Israel

  • Strongest and most efficient logistics and distribution group in Israel

  • A company of solid financial standing positioned for long-term success

CEO – Ron Kaldes

  • A true brand ambassador, providing personalized service to all of our clients

  • Over 16 years in the consumer electronics market with top brand experience

  • Has most recently spent 2 years as TorGaming CEO, serving as advocate for Nintendo

  • Previously held the position of Senior Xbox Category Manager at Microsoft for 6 years

  • Spent 10 years with Apple, and was a member of the founder's team at iDigital

  • Launched the Xbox business in Israel and jumpstarted the gaming landscape with events and partnerships, challenging the previous status quo

  • Assisted in successful efforts to increase global market share, including WW Records on Gen 7 (80%) and Gen 8 (55%)

Chairman – Eran Tor

  • Accomplished entrepreneur and international business leader (Bestfoods, Unilever, Reckitt Benckiser, Merisant, Apple, Nintendo)

  • Senior executive (14 years as CEO)

  • Extensive international general management, sales, retail, distribution, and brand building experience

  • Unsurpassed expertise in consumer brands, consumer electronics, and retail markets

  • Successful track record in introducing numerous global consumer brands to Israel, among them Apple and Nintendo

  • Built the unique iDigital Apple premium reseller store concept and corresponding retail chain in Israel (assisted in Greece & SA) and established the Apple Icon group distribution platform

  • Created the Nintendo experience store concept, introducing the second store in the world after NYC

  • Responsible for the distribution and retail operations that propelled Nintendo into the lead gaming category in Israel, only six months after initial introduction

  • BA in economics and management; MBA from New York University